Why Men Are Embracing Aesthetic Treatments
It’s clear that the vast majority of individuals who seek these treatments are women, but men are becoming more aware and possibly more interested in looking youthful. In some instances, the amount of time that we are all spending on Zoom conference calls makes it obvious that the face we are seeing on that screen isn’t the face that we thought was attached to our heads.
There is a greater stigma associated with men seeking treatments for their wrinkles, skin, or aging faces. One of my male patients recently said to me, “Why isn’t it OK to do something that improves your self-esteem?” My response was a resounding “IT SHOULD BE OK!”
This trend has traditionally been focused on the body and has driven men to the gym and hormone clinics, but it has now moved above the shoulders and neck to the face. The first adoption for men was wrinkle relaxer treatments—and although I was adamant that I coined the term “Bro-Tox,” it seems like I wasn’t the only one.
How Fillers Work Differently for Men
When choosing products, the approach isn’t based on product differences but rather a better understanding of male anatomy and desires. Fillers are not used to feminize the face, but rather to restore lost volume and to recreate (or create) a more angular and chiseled profile.
While women may desire to enhance and draw attention to their cheeks and lips, men tend to focus on the undereye and the jawline. Simply restoring the lost volume in the mid-cheek and undereye area can magically erase that hollowed, tired look.
Benefits of Fillers for Men
Reversing Aging
For the effects of aging, dermal fillers offer a non-surgical solution to reverse those classic signs—deep lines, wrinkles, and volume loss.
Confidence Boost
Dermal fillers provide men with a means to achieve a more rejuvenated appearance, boosting self-confidence in both personal and professional spheres.
Enhancing Appearance
Not every man is blessed with a strong jawline and chin. Dermal fillers can be used to improve structure as well as volume. Focusing on the jawline, undereye and brow areas can give one a stronger and more chiseled face—features associated with strength and vitality.
Minimally Invasive
While there are those willing to undergo surgery, men are much more reluctant to desire surgery and its associated downtime. Fillers allow you to resume daily activities immediately following treatment with no unnecessary “explanations” to colleagues, employers, or friends.
Efficient and Effective
Experienced functional aesthetic providers can perform many of these treatments in under an hour. You cannot get more efficient than that.
Subtle Refinement
These treatments can be done gradually, leading to a series of very subtle and natural changes that are not noticed by others. This approach allows for more discreet changes yet preserving the natural appearance while achieving the final goal.
There’s Nothing Wrong with Self-Improvement
My answer to every man: there is absolutely nothing wrong with choosing to do something that improves your self-esteem.
At TREVI Health—Longevity & Aesthetics, we understand the unique needs of the male face. Our skilled artists are here to help you achieve your aesthetic goals, emphasizing that self-improvement knows no gender boundaries. Feel free to contact us to explore the transformative benefits of fillers—because looking good and feeling confident are not “just for females.”
